What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Successful TV Commercials Starring Dear Old Dad

By Hannah Hill on Tue, Jun 11, 2013 @ 11:44 AM in crowdsourced advertising, successful TV commercials, TV advertising, TV commercials

With Father’s Day just around the corner, I thought I’d highlight a few brands that have used dads to create successful TV commercials. And I figured I better play fair, since I wrote a Mother’s Day-themed blog post last month. If you missed our ...

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