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A brew of marketing and advertising news for your insatiable knowledge palette

Online Video Advertising: An Effective Component of Your Marketing Mix

By Hannah Hill on Tue, Nov 06, 2012 @ 02:45 PM in video ads, television advertising, video advertising

Online video advertising is exploding. Are you part of the 86% of advertising executives who are moving their marketing dollars in this direction?  If online video advertising still hasn’t become a line item on your marketing budget (or it falls...

The Top 3 Things to Make Your Video Ads Viral

By Amy Xiong on Tue, Apr 10, 2012 @ 09:03 AM in video ads, make your video ads viral

What makes people want to share some ads versus others? Research and technology has made it possible to focus on what key elements make a video ad viral. Infrared eye-tracking scanners were used to determine what people were focusing on when...