What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Create Video Content Like the Big Brands

By Jenna Bruce on Tue, Aug 30, 2016 @ 12:30 PM in video advertising

Have you been put in charge of creating video content for your marketing team? Do you understand that videos are great for engaging an audience, but don’t have a clue about how to create ones that are effective and get people to see your brand as...

Online Video Advertising Is On the Rise

By Hannah Hill on Tue, Nov 05, 2013 @ 10:22 AM in video advertising, online advertising, online video advertising, pre-roll video advertising

The Interactive Advertising Bureau recently polled 5,000 U.S. advertising executives and found that 75% plan to modify their budgets and shift advertising dollars from television to digital video ads in the next 12 months. Whether they plan to...

Don’t Overlook Seniors in Your Next Digital Advertising Campaign

By Kyle Stowe on Mon, Aug 05, 2013 @ 12:05 PM in digital advertising, video advertising, digital marketing, online engagement

As marketers further embrace digital platforms and continue to craft online campaigns, you would think that grandma and grandpa are the big losers, right? Children and grandchildren alike have heard the questions before:

“What is the Facebook?”

“Why...

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Exploring New Digital Advertising Strategies for Newspapers

By Kyle Stowe on Mon, Jun 17, 2013 @ 12:05 PM in digital advertising, video advertising, sponsorship advertising, native advertising

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...

Online Video Advertising: An Effective Component of Your Marketing Mix

By Hannah Hill on Tue, Nov 06, 2012 @ 02:45 PM in video ads, television advertising, video advertising

Online video advertising is exploding. Are you part of the 86% of advertising executives who are moving their marketing dollars in this direction?  If online video advertising still hasn’t become a line item on your marketing budget (or it falls...