With the “Big Game” set for this weekend, it’s an annual tradition to eagerly anticipate the advertising we’ll see – and also analyze what else you would buy with that media spend.
As Digiday writes, “With the broadcast appearing on NBC, Peacock, Hulu, YouTube TV, DirecTV, and NFL+, and other major cultural moments waiting in the wings, some may question whether an $8 million opportunity to get in front of 127 million viewers simultaneously is worth it.”
According to Digiday’s analysis, with an $8 million budget, marketers could buy:
🏈Nearly five years on a wallscape on Interstate 95 in Miami
🏈667 million impressions in an airport terminal takeover
🏈A prime-time spot on network TV every single night for four months
We would add that you could also buy full-page ads in more than 1,400 major daily newspapers in every single U.S. DMA - twice!
As Digiday writes, “The Super Bowl may be one of the last monocultural moments, but there are other ways to spend that money.”
