What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Catherine Dettloff

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR...

Ad Buyers Want More Tablet Data

By Catherine Dettloff on Fri, May 11, 2012 @ 08:43 AM

AdAge recently posted a great article urging magazine publishers to reveal more information regarding tablet performance. Metrics and information they want: Audience for subscriptions and single-copy salesReadershipDuplication and basic demographic...

Continued Newspaper Website Growth

By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers

Encouraging article in Mediapost highlighting the growth of Newspaper websites.

Key growth statistics of Q1 2012 compared to Q1 2011:

  • Monthly unique visitors up 4%
  • Daily unique visitors up 10%
  • Minutes spent up 7%

It’s exciting to see newspapers...