Looking to drive online traffic? Consider buying a print ad.
In an article entitled, “Print Ads Are an Ecommerce Opportunity,” Practical Ecommerce wrote, “Branded print advertising can positively impact digital. Countless published reports confirm that branding boosts performance ads, driving relatively more clicks, engagements, and conversions.”
Citing online retailer Amazon leaning into their print toy catalog, the piece noted that “print promotions… complement digital advertising,” concluding, “In short, printed and online ads are complementary approaches to achieving marketing objectives.”
At Mediaspace, we consistently see the results our clients obtain by pairing print with digital. In one case study, we found that when print ads hit the market, the client's website saw a 19% - 38% lift in website traffic, showing the power of print to drive digital traffic, and the great synergy of print and digital working together.
Print and digital work together
Advertisers are faced with the constant challenge of how to best reach and engage customers.
Newspaper print and digital are excellent choices, with several key benefits, including high levels of trust, relevancy and targeting. Pairing print and digital together compounds those benefits.
When combining print with digital, clients achieve a unified brand across mediums, creating integrated marketing for effective reach, frequency and engagement. The alignment highlights the strengths of each medium and how each fits within the sales funnel, while reaching online and offline audiences within the environment in which they want to consume content.
Plus, as a bonus, marketers benefit from the rate savings associated with a combination buy.
How Mediaspace can help
While change is constant, the power of a print presence and a strategic digital buy continues to be a strategic and impactful way to connect with target audiences.
Amid an ever-evolving media landscape, Mediaspace is the digital and print expert, continually at the forefront of innovation, driving efficiencies and results for clients.
From research and planning to execution and verification, the Mediaspace team creates a streamlined and successful print and digital advertising experience.
