What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Secrets to Getting Your Brand in Front of Doctors

By Jenna Bruce on Mon, Jul 27, 2020 @ 11:39 AM in advertising agency, hcp, healthcare marketing, pharma advertising

If you are a marketer who has been tasked with getting your brand’s offer in front of doctors, you know that task can be a real pain. Well keep reading this blog post because we are about to write you a prescription to relieve that pain.

Here are...

Why Creative Discovery Sessions Matter and How to Conduct One

By Jenna Bruce on Fri, Jul 17, 2020 @ 02:25 PM in ad placement, advertising agency, creative services

What is the real point of advertising? On first thought many business owners might say, “To generate revenue.” But that’s not the actual reason we advertise.

Advertising is ultimately what connects your brand with consumers. Your ads, whether print...

Is Your Ad Campaign Ready for the 2020 Election Season?

By Emily Arjune on Wed, Jul 08, 2020 @ 04:06 PM in advertising agency, media buying agency, election advertising

Racing towards the final curve in this record-setting year, the 2020 presidential election is fixing to set historic records of it’s own.

Projections from Forbes, eMarketer, Wall Street Journal, and Kantar for political ad spend this year are...

Healthcare Marketing: Pareto Principle of Driving Leads

By Jenna Bruce on Thu, Jun 11, 2020 @ 12:01 PM in advertising capabilities, advertising agency, building your brand, healthcare

If you are a healthcare professional that has been trying to handle your marketing, you may have heard about the Pareto principle – also known as the 80/20 principle. It generally refers to a principle that states “80% of results come from 20% of...

5 Reasons to Use a Media Buying Agency

By Jenna Bruce on Mon, Jun 10, 2019 @ 10:00 AM in advertising agency, media buying agency, print media buying, media planning agency

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

Omnicom-Publicis Merger Could put Advertising on Same Path as Detroit

By Scott Olson on Thu, Aug 08, 2013 @ 11:33 AM in advertising, advertising strategy, advertising agency, advertising leader

Reason being, now there’s a big three, and one of those big three clearly thinks they’re untouchable. Don’t take my word for it, take a look at what the heads of advertising agencies Omnicom Group and Publicis Groupe said in interviews following...

Five in Five: Interview with Advertising Leader Steve Wendling

By Hannah Hill on Mon, Feb 18, 2013 @ 01:45 PM in five in five interview series, advertising agency

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Throughout 2013 we will be posting our interviews with a variety of successful individuals. If you missed...

“People are your greatest asset,” an interview with Spark CEO Chris Boothe

By Scott Olson on Thu, Nov 01, 2012 @ 05:25 PM in advertising agency, Chris Boothe, Spark Communications

Chris Boothe, Chief Executive Officer at Spark, spent some time with Mediaspace Solutions talking about how his career within the advertising agency world has shaped his view on what’s important. For more than 25 years Boothe has worked within the...