What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Does This Make Sense? Advertising Consumption Down But Prices Increase

By Scott Olson on Thu, Mar 21, 2013 @ 03:48 PM in advertising, television advertising, advertising prices

Dating back to 2006, or even prior, the critics started hammering newspapers and print publications for increasing their ad prices while their circulations dropped, resulting in decreased advertising consumption. The publications responded to...