By Jenna Bruce on Thu, Jun 11, 2020 @ 12:01 PM in advertising capabilities, advertising agency, building your brand, healthcare
If you are a healthcare professional that has been trying to handle your marketing, you may have heard about the Pareto principle – also known as the 80/20 principle. It generally refers to a principle that states “80% of results come from 20% of...
By Jenna Bruce on Mon, Jul 01, 2019 @ 10:00 AM in building your brand, marketing, customer experience
If you’re like a lot of marketers, you’re guilty of looking at your business through a very narrow lens: and that is you’re labeling the relationship between your brand and customers as either B2B or B2C. This kind of labeling has been effective for...
By Jenna Bruce on Mon, Mar 11, 2019 @ 10:15 AM in building your brand, print marketing, branding, ROI, brand recognition
Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...
By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand
You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...
By Molly Carnicom on Thu, Apr 05, 2012 @ 12:00 PM in social media, building your brand
Unsubscribe. Unfollow. Filter newsfeed. Ignore. Delete. Feel like you have been doing this quite a bit lately? You are not the only one. Social media has not only become a staple for daily communication but has also become the preferred method of...
By Molly Carnicom on Thu, Feb 16, 2012 @ 12:00 PM in building your brand
Ever wonder how companies such as Apple can continuously be one of the most innovative companies and largely successful at the same time? The answer is not as complicated as you might think. It does not involve hiring the budget busting techie or...
By Molly Carnicom on Thu, Dec 29, 2011 @ 12:00 PM in Pinterest, social media, building your brand
Need to find a recipe for the next family reunion? Looking for a new project to spice up your home? Many of us would flock to Pinterest to find the answers to these very serious questions but did you know it is great place to build your brand as...
