By Jenna Bruce on Mon, Sep 23, 2019 @ 10:00 AM in direct response, results, call-to-action
If you’ve read our blog in the past, you know that we are big proponents of direct response marketing, particularly for SMBs. We sing its praises because direct response marketing is highly trackable while at the same time offers quantitative data...
By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in newspaper ads, print ads, conversion rate, call-to-action
Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...
By Jenna Bruce on Mon, Aug 06, 2018 @ 11:29 AM in direct response, anayltics, call-to-action
We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...
By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, target audience, call-to-action, design
If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.
But not any old newspaper ad will give you the results...
