What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Your Ad Can Start a Relationship with Consumers

By Jenna Bruce on Mon, Mar 09, 2020 @ 10:00 AM in customer trust, consumer behavior, customer engagement

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

Five Category Cues Marketers Can Focus on To Change Human Habit

By Amy Xiong on Tue, Apr 17, 2012 @ 08:44 AM in consumer behavior

When making everyday purchases, people rarely stray from the product they have grown familiar with when it comes to items such as toothpaste, shampoo, deodorant, dish washing soap or any other commodity we all buy on a regular basis. Try as they...

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Four Reasons Newspaper Advertising Still Matters

By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...