By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, content marketing, branding, Media Mix
Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...
By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing
If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...
By Jenna Bruce on Mon, Mar 20, 2017 @ 09:00 AM in content marketing
Unless you’ve been living under a proverbial rock, you’ve no doubt heard about the fiasco that took place at the Oscars. In what is being called “the greatest flub in Academy Awards telecast history,” best film was accidentally awarded to “La La...
By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in digital advertising, social media, digital publishing, social media engagement, content marketing
Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...
By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing
Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...
