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Wrapp Launches in U.S. - Are Social Gift Certificates the new Coupon?

By Pasquale Festa on Wed, May 02, 2012 @ 09:00 AM in advertising, coupon advertising

This week the social gift certificate giving service Wrapp launched in the U.S. after a successful pilot run in Sweden. The service puts a new spin on the old Facebook ad system. Rather than paying for banners and links, brands give away free gift...