What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Win with OOH Ads

By Jenna Bruce on Mon, Nov 11, 2019 @ 10:00 AM in integrated marketing plan, creative advertising, outdoor advertising, out-of-home advertising

If you are a CMO, you’re most likely aware that more and more marketing channels open up each year. You most likely also know that you have become even more accountable for delivering big results and return on ad spend.

Though newer, shiner channels...

Break through the Clutter with Innovative Advertising

By Hannah Hill on Tue, Jul 30, 2013 @ 01:06 PM in creative advertising, creative advertising strategies, innovative advertising, innovative ads

One of my duties as a marketing specialist at Mediaspace Solutions is to manage the company’s social networking profiles. This means sifting through the clutter and pulling out not only what is relevant to our followers but also the unique,...

Creative Advertising for National Hamburger Day

By Hannah Hill on Tue, May 28, 2013 @ 12:05 PM in advertising, creative advertising, creative advertising strategies, fast food advertising

National Hamburger Day is upon us. Today, May 28, is the day we, as Americans, get to celebrate the hamburger in all its glory. In honor of this holiday that far too few are aware of, let’s take a look at the various creative advertising strategies...

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LG 3D Newsfeed – Any Way You Look at It, This is Creative Advertising

By Pasquale Festa on Wed, Aug 22, 2012 @ 07:31 AM in creative advertising

Korean-based electronics consumer company LG has been focusing heavily on their 3D display offerings in 2012. Obviously, the best way to test-drive one of their televisions or monitors is to take a trip to your local big-box home theater store and...