What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Reach Baby Boomers with Your Marketing

By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics

It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....