What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Arianna Huffington announced last week that her online news site, 'The Huffington Post,' is eliminating anonymous comments because “trolls have become more and more aggressive and uglier.” I, for one, applaud this move. Huffington made the comments...

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

I’m asking that question seriously, and hope you have or are as well. Following the 2013 mediaXchange conference organized by the Newspaper Association of America, there’s a lot going on to process all the conversations had and how some of them have...

We’ve all been there, Amazon.com, and we’re out there searching for the latest thing we need that Amazon sells, which today is pretty much everything. As we’re scrolling down to read the ‘Customer Reviews’ we pass through what others bought and...