By Emily Arjune on Wed, Jul 08, 2020 @ 04:06 PM in advertising agency, media buying agency, election advertising
Racing towards the final curve in this record-setting year, the 2020 presidential election is fixing to set historic records of it’s own.
Projections from Forbes, eMarketer, Wall Street Journal, and Kantar for political ad spend this year are...
By Jenna Bruce on Tue, Aug 09, 2016 @ 01:00 PM in advertising, election advertising
When you think about it, your marketing campaign has an awful lot in common with a political campaign. For starters, politicians, like brands, try to influence key demographics by offering solutions to problems. They also strive to make sure their...
By Molly Carnicom on Thu, Sep 13, 2012 @ 12:00 PM in newspaper advertising, newspaper readership, election advertising
Elections are approaching fast, how do you plan to stay on top of the campaigns, trash talking ads and who is winning the race? More importantly, as an advertiser or a candidate in the election, how can you be certain you are reaching voters in the...
