By Jenna Bruce on Mon, Feb 18, 2019 @ 10:00 AM in frequency of newspapers ads, conversion rate, frequency, brand recognition, data research
Do you recognize the following catchphrases?
“Just Do It.”
“Good to the last drop.”
“Melts in your mouth, not in your hands.”
“15 minutes could save 15% or more on car insurance.”
Can you name the brand that goes with each? If so, it’s probably...
By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper, frequency of newspapers ads, newspaper ads, newspaper buying
Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...
By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint
When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...
By Jenna Bruce on Tue, May 31, 2016 @ 01:32 PM in frequency of newspapers ads
Advertisers spend millions of dollars every year in an effort to get the right message in front of the right prospects. In an increasingly complicated and fragmented marketing environment, where budgets are tight and competition is stiff, these...
By Amy Xiong on Wed, Jul 11, 2012 @ 08:41 AM in frequency of newspapers ads
Mitsubishi was able to successfully launch their new electric car to their Canadian consumers through smart advertising in newspapers with frequency in their ads. The readers who saw their ads more than three times indicated, in research conducted...
