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A brew of marketing and advertising news for your insatiable knowledge palette

Why Flyers are Powerful Marketing Tools and How to Post Them Legally

By Jenna Bruce on Mon, Dec 09, 2019 @ 10:00 AM in print advertising, out-of-home advertising, Marketing collateral

When we first sit down with a new client, we discuss their goals, budget, business location and marketing options available to them. For those clients who are local merchants on a tight budget, we often recommend they use flyers to connect with...

5 Pieces of Marketing Collateral That Convert

By Jenna Bruce on Mon, Oct 14, 2019 @ 10:00 AM in print advertising, print marketing, Marketing collateral

If you follow any marketing trends, you know that this year has had many a small business owner trying to figure out how to get chatbots to work for them. While AI certainly has a place in marketing, know what we’ve found to work even better? Good...

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7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in integrated marketing, print marketing, Marketing collateral

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

6 Pieces of Marketing Collateral That Can Help You Brand Your Business

By Jenna Bruce on Tue, Sep 06, 2016 @ 10:30 AM in Marketing collateral

Printed marketing collateral should be the backbone of every branding effort, not only because it’s the most cost- and time-effective means of putting your message in front of your ideal customers, but also because it uniquely combines your message,...