By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows
Relationships are like a dance.
In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...
By Jenna Bruce on Mon, Nov 04, 2019 @ 10:00 AM in Reaching Your Audience, integrated marketing, target audience, marketing goals
Imagine your mother-in-law visits one afternoon and brings with her a little gift she picked up for you at a local flea market. You open it. It’s a set of clown salt and pepper shakers.
She asks if you like them and you say, “These are going in the...
By Jenna Bruce on Mon, Oct 28, 2019 @ 10:00 AM in marketing, marketing goals, ROI, lead nuturing
We talk a lot about running advertising campaigns on this blog. We’d be remiss if we didn’t also discuss the biggest factor in whether or not that campaign will be successful: and that is whether or not you have an overall solid marketing strategy...
By Jenna Bruce on Mon, Oct 07, 2019 @ 10:00 AM in media buying, marketing goals, healthcare
As more consumers learn the benefits of visiting an urgent care center (UCC) over a traditional emergency room, more centers pop up in a local area. It doesn’t matter if your center has the latest equipment and most experienced staff. To stop...
By Jenna Bruce on Mon, May 06, 2019 @ 10:00 AM in advertising campaigns, marketing goals, budget
If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...
By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in small business, marketing goals, customer engagement
Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...
By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results
Here are things that take approximately 7 minutes to accomplish:
By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in advertising, benefits of print, media planning, small business, marketing goals
Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.
According to...
By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals
Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...
