By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper, frequency of newspapers ads, newspaper ads, newspaper buying
Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...
By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads
Do Your Print Ads Grab Attention Fast Enough?
These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...
By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals
Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...
By Hannah Hill on Tue, Mar 11, 2014 @ 08:29 AM in newspaper industry, newspaper
As I mentioned in a previous post, I am a devoted fan of ABC’s Scandal. If you haven’t seen the show, you are missing out big time, but I’ll get you up to speed so the rest of this post makes sense. The political thriller features Olivia Pope and...
By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper advertising, newspaper industry, newspaper, print industry
I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...
By Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM in advertising strategy, newspaper advertising, successful print advertising, newspaper
Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter...
By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper advertising, newspaper readership, newspaper industry, newspaper
As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....
By Hannah Hill on Wed, Dec 05, 2012 @ 10:45 AM in mediaspace solutions, newspaper advertising, newspaper, NDX
December 3, 2012
Chesterfield, Missouri - NDX, the nation’s trusted advisor in newspaper product distribution data, was recently awarded a contract with Mediaspace Solutions in Hopkins, Minnesota. The agreement, a three year contract, will utilize...
By Scott Olson on Thu, Oct 11, 2012 @ 03:34 PM in newspaper advertising, newspaper, international newspaper carrier day, national newspaper week
It’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of...
By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper
National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...
