By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in newspaper advertising, Baby Boomers, print advertising, newspaper publishers
Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...
By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing
Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...
