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A brew of marketing and advertising news for your insatiable knowledge palette

Holiday Advertising: Why Paper is for More Than Just Gift Wrapping

By Jenna Bruce on Mon, Oct 05, 2020 @ 04:25 PM in holiday advertising, advertising agency, newspaper publishing

The leaves have just begun to change into their autumn colors, and that means that soon, stores will begin (if they haven’t already) to put up their holiday displays and certain radio stations will play Christmas music 24/7. It also means it’s time...

Predicting the Actual Death of Newspapers

By Scott Olson on Thu, Oct 03, 2013 @ 11:48 AM in newspaper advertising, newspapers, Jeff Bezos, newspaper publishing, warren buffett

Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...

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