By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, target audience, call-to-action, design
If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.
But not any old newspaper ad will give you the results...
By Scott Olson on Thu, Oct 03, 2013 @ 11:48 AM in newspaper advertising, newspapers, Jeff Bezos, newspaper publishing, warren buffett
Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...
By Scott Olson on Thu, Aug 15, 2013 @ 12:51 PM in newspaper industry, newspapers, Amazon, Jeff Bezos
Last week something big happened in the newspaper industry, and as journalists are wont to do, they reported it. Outlets of all sizes shared the story of Jeff Bezos, founder of Amazon, and his purchase of The Washington Post. Even The Onion,...
By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in digital, newspaper advertising, newspapers
Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...
By Scott Olson on Thu, Feb 14, 2013 @ 10:29 AM in newspaper advertising, newspapers, publishing industry
In 2013 when people read that headline their minds are most likely to drift to something inherently digital. Since at least 2006, if not earlier, the general perception has been that newspapers are on their way out and the only way to maintain any...
By Scott Olson on Thu, Jan 31, 2013 @ 11:10 AM in digital advertising, newspaper advertising, newspapers
We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...
By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper
National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...
By Scott Olson on Tue, Sep 11, 2012 @ 02:19 PM in print advertising, newspapers, print
We’ve all heard the stories, seen the headlines and made funny faces when your friends tell you, ‘I work in print advertising.’ Rumor has it the print industry is headed down the tubes and the free-for-all that started a few years ago is a speeding...
By Scott Olson on Tue, Sep 04, 2012 @ 04:10 PM in newspaper readership, newspaper industry, newspapers
It was recently published that worldwide only 2.2% of newspaper revenues are coming from digital platforms. Did you catch that? Only 2.2%. But this has to change, and newspapers know it. The biggest question is how to...
By Pasquale Festa on Wed, Aug 15, 2012 @ 08:00 AM in newspapers, ad expenditure
I work in research, so I’m accustomed to looking at endless columns and rows of data for extended periods of time. Unfortunately, no matter how long you stare at the raw data, it’s very difficult to build a cohesive story out of all those digits and...
