By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing
If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...
By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in online, digital, social media, online advertising, digital marketing
If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...
By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook
Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...
By Jenna Bruce on Tue, Mar 03, 2015 @ 07:28 AM in digital advertising, online advertising
We get this question a lot from clients and it’s a good one. If you’re spending money on certain campaigns and strategies, you need to know whether or not you’re getting a return on that investment. Sadly, many advertisers are spending and getting...
By Hannah Hill on Tue, Nov 05, 2013 @ 10:22 AM in online advertising, video advertising, online video advertising, pre-roll video advertising
The Interactive Advertising Bureau recently polled 5,000 U.S. advertising executives and found that 75% plan to modify their budgets and shift advertising dollars from television to digital video ads in the next 12 months. Whether they plan to...
By Hannah Hill on Tue, Sep 03, 2013 @ 12:37 PM in digital advertising, online advertising, zero moment of truth, ZMOT
Google uses the term Zero Moment of Truth to define the moment when you grab your laptop, mobile phone, tablet or other device to learn more about a product or service before deciding whether or not to make a purchase. In that moment (or moments) of...
By Scott Olson on Thu, Aug 02, 2012 @ 02:33 PM in advertising, online advertising, direct response
It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...
