What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

When your inhouse teams hear the word brochure, they may think “collateral” or “sales.” But when most consumers hear the word brochure they think, “boring” and “Where’s the nearest garbage can?”

And can you blame them? Most brochures have been...

If you follow any marketing trends, you know that this year has had many a small business owner trying to figure out how to get chatbots to work for them. While AI certainly has a place in marketing, know what we’ve found to work even better? Good...

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...

Each year we see more technological advances and new online channels open up to advertisers. And yet, each year, we also see our clients get a huge return on their investment into their OOH campaigns.

Why are billboards “killing it” when so many...

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

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Whenever we speak to a new client and talk about free standing inserts (FSIs), we can’t help but notice their eyes glaze over a bit. We get it, FSIs aren’t as sexy as tapping social media influencers or using chatbots, but we’re here to tell you...

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...