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Are Rewards-Based Ads the Key to Mobile Advertising Success?

By Hannah Hill on Tue, Sep 10, 2013 @ 01:12 PM in mobile advertising, mobile ads, rewards-based advertising, rewards-based ads

The number of mobile devices is quickly exceeding the number of people in the world, according to a recent Millennial Media/comScore study, which explains why mobile is quickly becoming a go-to medium for advertisers. Additionally, eMarketer...