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A brew of marketing and advertising news for your insatiable knowledge palette

5 Reasons to Advertise in Trade Magazines

By Jenna Bruce on Mon, Feb 03, 2020 @ 10:00 AM in magazines, magazine advertising, targeted advertising, trade journals

If you’re a business that sells to other businesses, you may have had a hard time selecting the best advertising channels to get your message through. That’s because many of the traditional channels like newspaper, billboards or radio, as well as...

Print Marketing Tips for Attorneys

By Jenna Bruce on Mon, Jan 20, 2020 @ 10:00 AM in print advertising, benefits of print, marketing, trade journals

Many lawyers still rely on referrals to drum up new business. But depending solely on word of mouth advertising in such a competitive landscape is a very hit-or-miss strategy. But with so many advertising channels to choose from, how do attorneys...