The New York Times: “The revenge of the niche fashion magazine”
Fast Company: “Magazines aren’t dying - just ask these indie publishers”
Digiday: “How Time’s collectible covers make the case for a print comeback”
These are just some of the headlines cited in Media Voices’ report entitled “Inside the Print Revival,” detailing the power of print magazines.
“Print isn’t back – it never left,” wrote media trade association FIPP, in a message about the report, adding that, “magazines are finding new relevance in a digital-first world” amid recognition of the “enduring value of print in a balanced, multi-platform media strategy.”
Inside the print magazine “revival”
The report provides detailed insights, including:
- Reasons for rising consumer interest in print magazines: The report explores reasons behind the print magazine revival, ranging from stresses of the global pandemic, to the feeling that reading a magazine felt like taking “time out for yourself,” as well as a nostalgia shared among older and younger Gen Z consumers for nostalgia for a pre-digital time.
- Advertising advantages: The report states that one “advantage print advertising might have … is hard boundaries - publishing schedules, page counts and advertising editorial ratios that are fixed and brand safe…”
- Benefits of print + digital: The report states that, with “the total value of the magazine publishing sector - print plus digital - forecast to pass $120 billion in 2033, print is literally only half the story. These days, the smart money is on premium print publications that squeeze more from less, with a strong, complementary digital presence.”
How Mediaspace can help
At Mediaspace, leveraging the power of print + digital is our expertise.
Some benefits of combining digital and print include:
- Building brand awareness and facilitating quick action. Digital and print work together to compound the benefits of awareness and action.
- Creating a layering effect. When combined, print and digital together create a layering effect, as readers who see the ad in print may then be more likely to engage and click through when they encounter your message again on digital.
- Reaching readers wherever they are. Together, digital and print reach readers in whichever environment in which they prefer to consume content.
- Delivering greater ROI. Combining digital and print buys can enhance rate negotiation, delivering greater ROI through strategic spending.
Mediaspace is the digital and print expert, streamlining buys and supercharging results. Reach out today to find out more about how you can leverage the power of a unified digital and print magazine buy.
