What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The ‘Right’ Digital Ad for your Business

By Scott Olson on Thu, Jun 27, 2013 @ 12:55 PM in advertising capabilities, digital advertising, mobile advertising, digital marketing

Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...

How to Take Full Advantage of LinkedIn’s Advertising Capabilities

By Hannah Hill on Tue, Apr 09, 2013 @ 01:00 PM in advertising capabilities, advertising, LinkedIn

With more than 200 million members in just as many countries and territories, LinkedIn is the largest professional network in the world. Want to increase your reach by 200 million and have the potential to reach consumers in up to 200 different...

Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

Mediaspace Solutions announces iPad/Tablet Advertising Capabilities

By Amy Xiong on Fri, Nov 11, 2011 @ 03:30 AM in advertising capabilities, mediaspace solutions, tablet

Mediaspace Solutions is making iPad and tablet advertising easy with the launch of the Mediaspace Tablet Network™, made up of more than 161 newspaper and magazine tablet applications. With an estimated 26 million tablet users in the United States...