What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Halftime Speech to Turn Around Newspaper Advertising

By Scott Olson on Thu, Jan 09, 2014 @ 11:47 AM in newspaper advertising, print advertising, benefits of print, benefits of local advertising

Raise your hand if you watched the Vizio BCS National Championship Game Monday night. Now being that I’ve reached my mid-30s I wasn’t able to stay up for the whole game. But I did watch the first half and watched the number one team in the nation,...

Local Advertising on a Stick

By Hannah Hill on Tue, Aug 27, 2013 @ 11:23 AM in local advertising, local advertising solutions, benefits of local advertising

The Minnesota State Fair has been up and running for five days and is drawing huge crowds of people from across the region, per usual. If you aren’t aware, the Minnesota State Fair is one of the most widely attended state fairs in the country and...

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Foursquare Brings Local Advertising to New Heights

By Hannah Hill on Tue, Aug 13, 2013 @ 12:21 PM in local advertising, targeted advertising, benefits of local advertising, self-serve Foursquare ads

More than 35 million people use Foursquare to figure out where to go, eat or shop at least 10 times per month. Are you one of them? With so many people using the app to make purchasing decisions, it's no wonder advertisers want to get in on the...

Free Summer Playlist to the Tune of Local Advertising

By Hannah Hill on Tue, Jul 23, 2013 @ 12:31 PM in local advertising, local advertising solutions, benefits of local advertising

There’s just something about summertime music that makes me wanna roll my windows down and cruise. I mean, the summer breeze makes me feel fine. [Insert your favorite summer music lyrics here to increase the cheesiness of this paragraph. I dare...

Local Advertising for Dummies

By Hannah Hill on Tue, Jun 18, 2013 @ 12:04 PM in local advertising, local advertising solutions, benefits of local advertising

Before you read any further, please reread the title. Note that it does not say local advertising is for dummies. It is quite the opposite. I’m sure you have all seen the big black and yellow “how to do virtually anything” books at your local...