What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Steps to Creating a Winning Digital Media Plan for Local Businesses

By Jenna Bruce on Tue, Apr 14, 2015 @ 09:47 AM in digital media planning

Many local business owners still feel overwhelmed, and even a bit fearful, when they decide to take their marketing online. That’s understandable because the Internet is a dizzying landscape that is constantly shifting and evolving. It’s hard for...

The Top 6 Digital Media Planning Faux Pas

By Jenna Bruce on Tue, Jul 29, 2014 @ 09:59 AM in digital media planning

I’ll never forget the time I took my mother to her doctor’s appointment, and as we sat in the tiny room that was too cold and painted an odd yellow-brown color waiting for the doctor to make an appearance, a nurse cheerfully took my mother’s vitals....

5 Strategies for Effective Digital Media Planning

By Jenna Bruce on Tue, Jun 10, 2014 @ 12:19 PM in digital media planning

Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose...

The CMO’s Digital Media Planning Guide

By Jenna Bruce on Tue, May 13, 2014 @ 01:08 PM in digital media planning

Today’s CMOs wear a lot of hats. They must be able to develop marketing strategies that include multimedia campaigns as well as anticipate industry trends and manage agency relationships. And, because the digital revolution has transformed the world...