What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in FSI, newspaper ads, free standing inserts, print media

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in FSI, Inserts, black friday, holiday advertising

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...