What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Best Practices to Market to Physicians

By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in anayltics, healthcare, targeting, medical

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, anayltics, healthcare, lead nuturing

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in data research, healthcare, analytics, personalization

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...