What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Local Digital Advertising Myths that May Hurt Your Bottom Line

By Jenna Bruce on Tue, Jan 20, 2015 @ 08:44 AM in local digital advertising

As a local business owner you may be late to the digital party because you’ve been under the assumption that brick and mortar establishments don’t require an online presence. And now it’s finally hit you that in order to keep a competitive edge in...

Best Practices for Local Digital Advertising

By Jenna Bruce on Tue, Sep 02, 2014 @ 12:04 PM in local digital advertising

Businesses who are looking for a cost-effective way to connect with customers and prospects in their local market should consider advertising digitally if they’re not doing so already. Consumers are spending an increasing amount of time online,...

The Benefits of Local Digital Advertising

By Hannah Hill on Tue, Nov 12, 2013 @ 10:28 AM in digital advertising, local digital advertising

When it comes to local digital advertising, an advertiser can either work with a traditional ad network or buy direct. While ad networks have been used by many to reach large audiences, they aren't the best option. Direct local advertising buys can...

Are Banner Ads Worth Your Advertising Dollar?

By Hannah Hill on Tue, Jul 09, 2013 @ 12:22 PM in digital advertising, local digital advertising, banner advertising, banner ads

According to Solve Media, you are more likely to get into MIT, summit Mount Everest or give birth to twins than click a banner ad. I would click a banner ad before birthing twins, if given the choice, but that’s just me. You are also more likely to ...

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Use Local Marketing Automation to Accelerate Revenue

By Scott Olson on Thu, Jun 20, 2013 @ 10:38 AM in local digital advertising, local advertising solutions, local marketing, digital marketing, local

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

Local Marketing Strategies for Advertising Success

By Scott Olson on Thu, Jun 13, 2013 @ 12:45 PM in local advertising, newspaper readership, local digital advertising, local marketing, local

When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...

The Top Two Methods to get Employees Engaged and Increase Local Reach

By Scott Olson on Thu, Nov 29, 2012 @ 11:13 AM in local advertising, local digital advertising

If you’re a marketer worth your weight in advertising efforts (and we know that’s fluctuating given last week’s holiday and the upcoming celebrations), you know by now the importance of improving your local reach and effectiveness to drive results....

Who you tryin’ to get crazy with ese? Don’t you know I’m local?

By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in mobile advertising, local advertising, digital advertising, local digital advertising, local advertising solutions

It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...