By Brian St. Cyr on Tue, Jun 23, 2026 @ 05:56 PM in local digital advertising, local media sources, local digital strategies, MediaPartner, MediaStrategy
“The local digital advertising boom is over, but the battle is just beginning,” wrote Radio Ink Magazine in reporting on Borrell Associates 2026 Local Digital Advertising report.
Drawing on proprietary data from more than 9,000 local media...
By Brian St. Cyr on Wed, May 21, 2025 @ 08:41 PM in local digital advertising, local advertising solutions, local advertising
Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”
“Anytime we can get more specific with our offers, that’s...
