What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Social media’s role in botching the Boston Marathon Bombing reporting

By Scott Olson on Thu, Apr 25, 2013 @ 12:13 AM in social media, local media sources, Twitter

Just 10 days ago the city of Boston woke up to one of its most exciting days of the year: Patriot’s Day and the celebration of The Boston Marathon. Runners woke up, ate their pre-race breakfast and got ready to run in one of the most celebrated...

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in local media sources, newspaper readership, newspaper advertising, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

10 Dazzling Benefits of Local Advertising

By Molly Carnicom on Tue, Oct 02, 2012 @ 09:07 AM in local advertising, local media sources, media consumption, media usage, affluent consumers

Last month, we posted two blogs on why local advertising is important, beneficial and necessary for any and every advertiser out there. Guess what? We are back at it again. Without a doubt, local advertising is a strong and relevant resource for...

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in newspaper industry, integrated marketing plan, local focus, successful print advertising, reaching local audience, local advertising, local media sources

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

Local Advertising: Why Remaining Relevant to the Community Trumps All

By Molly Carnicom on Thu, Aug 16, 2012 @ 02:00 PM in local advertising, local media sources

Local Advertising. It has been around forever and had its fair share of haters. But recently national advertisers started to flock towards it. What gives? National advertisers should only nationally advertise, right? Nope. In fact, if national...