--- title: Why print should be part of your Gen Z media plan description: Integrate print and digital media to effectively reach Gen Z. Discover why young adults prefer reading the news and how Mediaspace can help optimize your marketing strategy. image: https://www.mediaspacesolutions.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20vibrant%20modern%20workspace%20filled%20with%20creative%20energy%20In%20the%20foreground%20a%20diverse%20group%20of%20young%20professionals%20huddles%20around%20a%20sl.png --- [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com) [**](https://www.mediaspacesolutions.com/blog/why-print-should-be-part-of-your-gen-z-media-plan#mobile-nav) [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com/) #### **What's on Tap... ** A brew of marketing and advertising news for your insatiable knowledge palette ![DSC_4875.jpg](https://www.mediaspacesolutions.com/hs-fs/hubfs/MSS%20Pictures/DSC_4875.jpg?width=6016&name=DSC_4875.jpg "DSC_4875.jpg") # Why print should be part of your Gen Z media plan By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Feb 16, 2026 @ 01:09 PM | Share: To connect with Gen Z, marketers should think beyond the screen. According to new research, young adults are choosing to read the news, not watch it. A survey from Pew Research Center found that 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it. As[ eMarketer ](https://www.emarketer.com/content/young-adults-choosing-read-news--not-watch)writes, “This text-first preference aligns with how young adults consume content overall.” eMarketer also notes that young consumers bring a research-driven mindset to information gathering, as nearly [90% cross-check results across multiple platforms](https://www.emarketer.com/content/search-splinters-social-proof-ai-reshape-discovery?utm_source=Newsletter&utm_medium=Email&utm_campaign=cotd+2.3.26&utm_id=cotd+2.3.26&utm_content=cotd+2.3.26) before making decisions. These insights into younger consumers' preference to read the news, combined with their inclination to check multiple sources when gathering information, offer valuable insights for marketers looking to make connections with Gen Z. To reach younger audiences, a print + digital buy can be an effective way to connect with Gen Z based on their media habits. **Print + Digital = Powerful Connections ** With print and digital, marketers can lean into how each medium fits within the sales funnel, create a unified brand, and optimize reach and engagement. What’s more, a combination media buy can be highly cost effective, as marketers can benefit from the rate savings associated with an integrated buy. **How Mediaspace can help** For marketers looking to connect with Gen Z audiences via print and digital, Mediaspace can be an invaluable asset. Mediaspace is the print and digital expert, and the team is driven by the company vision: To be the best provider of print and digital services in the eyes of customers, vendors and employees. With decades of industry experience and relationships, Mediaspace offers a unique understanding of both mediums and has a proven track record of delivering results – helping marketers to obtain the best rates, the best results, and to make powerful connections with consumers of all ages.   [digital advertising](https://www.mediaspacesolutions.com/blog/topic/digital-advertising) [mediaspace solutions](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions) [print advertising](https://www.mediaspacesolutions.com/blog/topic/print-advertising) [benefits of print](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print) [Print + Digital](https://www.mediaspacesolutions.com/blog/topic/print-digital) false ### Related Posts [** ![How senior living brands can connect with the growing 65+ demographic](https://www.mediaspacesolutions.com/hubfs/AI-Generated%20Media/Images/print%20and%20digital%20adveriting%20to%20senior%20living%20communities%20%20with%20no%20words%20on%20the%20image%20just%20the%20image%20They%20are%20sittigna%20round%20a%20table%20with%20phones%20layin-2.png) ](https://www.mediaspacesolutions.com/blog/how-senior-living-brands-can-connect-with-the-growing-65-demographic) [How senior living brands can connect with the growing 65+ demographic](https://www.mediaspacesolutions.com/blog/how-senior-living-brands-can-connect-with-the-growing-65-demographic) ### Subscribe to Email Updates ### Recent Posts ### Topics - [2026 (1)](https://www.mediaspacesolutions.com/blog/topic/2026) - [A.I (1)](https://www.mediaspacesolutions.com/blog/topic/a-i) - [advertising (3)](https://www.mediaspacesolutions.com/blog/topic/advertising) - [advertising capabilities (1)](https://www.mediaspacesolutions.com/blog/topic/advertising-capabilities) - [advertising strategy (2)](https://www.mediaspacesolutions.com/blog/topic/advertising-strategy) - [AEP (1)](https://www.mediaspacesolutions.com/blog/topic/aep) - [benefits of local advertising (1)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-local-advertising) - [benefits of print (6)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print) - [best advertising solutions (1)](https://www.mediaspacesolutions.com/blog/topic/best-advertising-solutions) - [brand awareness (2)](https://www.mediaspacesolutions.com/blog/topic/brand-awareness) - [community engagement (1)](https://www.mediaspacesolutions.com/blog/topic/community-engagement) - [creative print ads (1)](https://www.mediaspacesolutions.com/blog/topic/creative-print-ads) - [digital advertising (3)](https://www.mediaspacesolutions.com/blog/topic/digital-advertising) - [digital media planning (1)](https://www.mediaspacesolutions.com/blog/topic/digital-media-planning) - [direct marketing (1)](https://www.mediaspacesolutions.com/blog/topic/direct-marketing) - [energy awareness (1)](https://www.mediaspacesolutions.com/blog/topic/energy-awareness) - [FSI (1)](https://www.mediaspacesolutions.com/blog/topic/fsi) - [healthcare (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare) - [healthcare marketing (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare-marketing) - [integrate print and digital (1)](https://www.mediaspacesolutions.com/blog/topic/integrate-print-and-digital) - [local advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising) - [local advertising solutions (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising-solutions) - [local digital advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-digital-advertising) - [local digital strategies (1)](https://www.mediaspacesolutions.com/blog/topic/local-digital-strategies) - [local media sources (1)](https://www.mediaspacesolutions.com/blog/topic/local-media-sources) - [local newspaper advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-newspaper-advertising) - [magazine revival (1)](https://www.mediaspacesolutions.com/blog/topic/magazine-revival) - [magazines (1)](https://www.mediaspacesolutions.com/blog/topic/magazines) - [Media Mix (3)](https://www.mediaspacesolutions.com/blog/topic/media-mix) - [media strategy (1)](https://www.mediaspacesolutions.com/blog/topic/media-strategy) - [MediaPartner (1)](https://www.mediaspacesolutions.com/blog/topic/mediapartner) - [mediaspace solutions (3)](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions) - [MediaStrategy (1)](https://www.mediaspacesolutions.com/blog/topic/mediastrategy) - [Medicare (1)](https://www.mediaspacesolutions.com/blog/topic/medicare) - [newspaper advertising (1)](https://www.mediaspacesolutions.com/blog/topic/newspaper-advertising) - [print (1)](https://www.mediaspacesolutions.com/blog/topic/print) - [Print + Digital (3)](https://www.mediaspacesolutions.com/blog/topic/print-digital) - [print advertising (2)](https://www.mediaspacesolutions.com/blog/topic/print-advertising) - [print newspaper (2)](https://www.mediaspacesolutions.com/blog/topic/print-newspaper) - [printadvertising (1)](https://www.mediaspacesolutions.com/blog/topic/printadvertising) - [Reaching Your Audience (2)](https://www.mediaspacesolutions.com/blog/topic/reaching-your-audience) - [ROI (2)](https://www.mediaspacesolutions.com/blog/topic/roi) - [Senior Living (2)](https://www.mediaspacesolutions.com/blog/topic/senior-living) - [shared mail (1)](https://www.mediaspacesolutions.com/blog/topic/shared-mail) - [Super Bowl Ads (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-ads) - [super bowl advertising (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-advertising) - [technology (1)](https://www.mediaspacesolutions.com/blog/topic/technology) - [Traditional Advertising (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising) - [traditional advertising channels (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising-channels) - [travel (1)](https://www.mediaspacesolutions.com/blog/topic/travel) [![Stand-alone-M-transparent-web-v2-for-agency-spotter.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/Stand-alone-M-transparent-web-v2-for-agency-spotter.png?width=566&height=464&name=Stand-alone-M-transparent-web-v2-for-agency-spotter.png "Stand-alone-M-transparent-web-v2-for-agency-spotter.png")](https://www.mediaspacesolutions.com)