To connect with Gen Z, marketers should think beyond the screen.
According to new research, young adults are choosing to read the news, not watch it. A survey from Pew Research Center found that 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it. As eMarketer writes, “This text-first preference aligns with how young adults consume content overall.”
eMarketer also notes that young consumers bring a research-driven mindset to information gathering, as nearly 90% cross-check results across multiple platforms before making decisions.
These insights into younger consumers' preference to read the news, combined with their inclination to check multiple sources when gathering information, offer valuable insights for marketers looking to make connections with Gen Z.
To reach younger audiences, a print + digital buy can be an effective way to connect with Gen Z based on their media habits.
Print + Digital = Powerful Connections
With print and digital, marketers can lean into how each medium fits within the sales funnel, create a unified brand, and optimize reach and engagement.
What’s more, a combination media buy can be highly cost effective, as marketers can benefit from the rate savings associated with an integrated buy.
How Mediaspace can help
For marketers looking to connect with Gen Z audiences via print and digital, Mediaspace can be an invaluable asset.
Mediaspace is the print and digital expert, and the team is driven by the company vision: To be the best provider of print and digital services in the eyes of customers, vendors and employees.
With decades of industry experience and relationships, Mediaspace offers a unique understanding of both mediums and has a proven track record of delivering results – helping marketers to obtain the best rates, the best results, and to make powerful connections with consumers of all ages.
