What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Print Marketing Can Improve Your Brand’s Perception

By Jenna Bruce on Mon, Mar 11, 2019 @ 10:15 AM in building your brand, print marketing, branding, ROI, brand recognition

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

4 Magazine Advertising Strategies to Improve Your ROI

By Jenna Bruce on Mon, Mar 04, 2019 @ 10:00 AM in magazines, magazine readership, magazine advertising, ROI

Print advertising naysayers like to point out certain facts that support their narrative while ignoring facts that don’t. For instance, they might tell you that overall, magazine’s circulation numbers have decreased in the past decade, proof, they...

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

Is Your Ad Frequency Effective?

By Jenna Bruce on Mon, Feb 18, 2019 @ 10:00 AM in frequency of newspapers ads, conversion rate, frequency, brand recognition, data research

Do you recognize the following catchphrases?

“Just Do It.”

“Good to the last drop.”

“Melts in your mouth, not in your hands.”

“15 minutes could save 15% or more on car insurance.”

Can you name the brand that goes with each? If so, it’s probably...

Is Your Media Mix Achieving Your Goals?

By Jenna Bruce on Wed, Feb 13, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, marketing

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

Print Marketing Strategies for B2B Owners

By Jenna Bruce on Mon, Feb 04, 2019 @ 10:00 AM in print advertising, print media, ROI, b2b

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

Traditional VS Digital Billboards – Which is Better?

By Jenna Bruce on Mon, Jan 28, 2019 @ 10:00 AM in integrated marketing plan, outdoor advertising, out-of-home advertising, billboard, ooh

Last week I talked about the benefits of billboard advertising for small business owners. While many advertisers continue to focus their attention and budgets on online channels, out-of-home (OOH) sector continues to see consistent growth around the...

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in reaching local audience, integrated marketing plan, out-of-home advertising, billboard, signage, budget, ooh

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in integrated marketing, print marketing, Marketing collateral

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper, frequency of newspapers ads, newspaper ads, newspaper buying

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...