What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Walking the Wire: How Brands Can Advertise Wisely vs. Disappearing in the Time of COVID

By Emily Arjune on Fri, Apr 17, 2020 @ 01:31 PM in customer reach, covid, current events

“When times are good, you should advertise. When times are bad, you must advertise.”—author unknown

An old, but timeless adage.

A recent study by Kantar revealed 92% of consumers believe companies should continue advertising during the COVID-19...

Pivoting During a Pandemic: Pharma's New Strategies to Reach HCP's

By Jenna Bruce on Thu, Apr 09, 2020 @ 11:23 AM in healthcare, customer reach, covid, strategic, current events

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...

State of the Industry

By Emily Arjune on Mon, Mar 30, 2020 @ 01:04 PM in advertising strategy, local media sources, newspaper industry, covid

There is no business as usual anymore.

That is to say, companies and industries across the globe are being faced with an unprecedented challenge of trying to find the new “usual”.

COVID-19’s international presence has left significant impacts on...

The 5 Biggest Myths About Digital Healthcare Marketing

By Jenna Bruce on Mon, Mar 23, 2020 @ 10:00 AM in digital advertising, digital marketing, medical

If you’ve been practicing medicine for any length of time, you probably remember the days when you could rely on insurance companies and personal referrals to keep your pipeline filled with new patients. Back then, marketing wasn’t even required to...

6 Ideas That Will Adjust Your Chiropratic Marketing Campaigns

By Jenna Bruce on Tue, Mar 17, 2020 @ 01:59 PM in targeted advertising, target audience, healthcare

You spend your time helping others get rid of their pain. But when it comes to your own marketing, do you wish that someone could take that pain away from you? If so, keep reading to learn 6 different things you can do to give your marketing...

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...

How Your Ad Can Start a Relationship with Consumers

By Jenna Bruce on Mon, Mar 09, 2020 @ 10:00 AM in customer trust, consumer behavior, customer engagement

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

How to Choose the Best Images for Your Print Campaigns

By Jenna Bruce on Mon, Mar 02, 2020 @ 10:00 AM in creative print ads, print ads

We talk a lot on this blog about the importance of writing good copy for your print ads. We’ve discussed how to write a killer headline and why your copy should focus on benefits and not features. You’ve also learned why a strong call-to-action is...

The New Golden Rules of B2B Marketing Success

By Jenna Bruce on Mon, Feb 24, 2020 @ 10:00 AM in business relationships, b2b

Many of our clients some to us when their B2B campaigns have stalled, or never got off the ground in the firsts place. It’s easy for B2B marketing to go askew as traditionally there have always been quite a few differences between B2B and B2C...

4 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 17, 2020 @ 11:47 AM in ROI, analytics, data research, big data

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...