What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print marketing, budget, print media

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media planning agency, print media buying, media planning, media buying

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print ads, print advertising, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday shopping, holiday advertising, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in direct mail, holiday advertising, holiday shopping

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, Media Mix, content marketing, branding

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

Should You Conduct a Brand Audit?

By Jenna Bruce on Mon, Oct 22, 2018 @ 10:00 AM in brand recognition, branding, data research

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.


What Hollywood’s Scariest Monsters Can Teach Us About Print Marketing

By Jenna Bruce on Mon, Oct 15, 2018 @ 10:00 AM in media buying, media planning, integrated marketing

Halloween is almost upon us, which means most of my neighbors put up decorations back in August. The only thing scarier than the incredibly early date these decorations were placed, is how crappy most of them are. But I’ve learned that even crappy...

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in direct mail, print marketing, print media

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

Do You Have the Right Mindset for Marketing Success?

By Jenna Bruce on Mon, Oct 01, 2018 @ 10:00 AM in customer experience, marketing, lead nuturing, media planning

As a business owner, you’ve spent a lot of time and energy thinking about which products or services you could bring to market that would offer real value to consumers. Now it’s time to advertise those products or services to the right audience. But...