By Brian St. Cyr on Mon, Nov 10, 2025 @ 10:28 AM in mediaspace solutions, advertising strategy, Media Mix, brand awareness, energy awareness
In announcing their 2025 report on the energy industry,S&P Global’s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,...
By Brian St. Cyr on Mon, Oct 13, 2025 @ 02:14 PM in direct marketing, community engagement
As National Hispanic Heritage Month, which takes place from September 15 through October 15, comes to a close, it is a good time to reflect on the importance of reaching Hispanic communities throughout the year – and the power of Spanish-language...
By Brian St. Cyr on Mon, Sep 29, 2025 @ 09:29 AM in benefits of print, integrate print and digital, Print + Digital
Looking to drive online traffic? Consider buying a print ad.
In an article entitled, “Print Ads Are an Ecommerce Opportunity,” Practical Ecommerce wrote, “Branded print advertising can positively impact digital. Countless published reports confirm...
By Brian St. Cyr on Tue, Aug 26, 2025 @ 04:04 PM in advertising
For banks, new customer acquisition is one of the top business challenges in 2025, according to industry association BAI, which referred to acquisition as “a daunting test in 2025 amid the increasingly competitive banking landscape.”
Compelling...
By Brian St. Cyr on Wed, Jul 23, 2025 @ 01:03 PM in magazines, print, ROI, brand awareness, Print + Digital, magazine revival
The New York Times: “The revenge of the niche fashion magazine”
Fast Company: “Magazines aren’t dying - just ask these indie publishers”
Digiday:“How Time’s collectible covers make the case for a print comeback”
These are just some of the headlines...
By Brian St. Cyr on Mon, Jun 16, 2025 @ 09:34 PM in advertising strategy, newspaper advertising, benefits of print, local newspaper advertising, AEP, Medicare
“Health is our greatest wealth,” writes the United Nations in a paper on how health insurers can foster better health outcomes.
In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare...
By Brian St. Cyr on Wed, Jun 04, 2025 @ 04:34 PM in printadvertising, ROI, FSI, Senior Living
“The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports SeniorLiving.org.
With one in six Americans over the age of 65, according to the...
By Brian St. Cyr on Wed, May 21, 2025 @ 08:41 PM in local digital advertising, local advertising solutions, local advertising
Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”
“Anytime we can get more specific with our offers, that’s...
By Brian St. Cyr on Wed, Apr 30, 2025 @ 02:03 PM in Reaching Your Audience, shared mail
“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”
The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including...
By Brian St. Cyr on Wed, Apr 23, 2025 @ 02:22 PM in benefits of print, print newspaper, local newspaper advertising
Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.
The message of their ad campaign? Urging...
