What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Now that Holiday Advertising is Wrapping up, What’s Next?

By Scott Olson on Thu, Dec 19, 2013 @ 12:02 PM in Super Bowl Ads, super bowl advertising, holiday advertising

As the holiday advertising season comes to a close and retailers, restaurants and product and service marketers make their last big push to close out 2013 on a strong note, another group of advertisers and marketers is already looking to the next...

Patriotic Advertising Campaigns Timed for Eyeballs, not the Calendar

By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, television advertising, super bowl advertising, context marketing, advertising campaigns

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

How Social Media Advertising Really Won Super Bowl XLVII

By Scott Olson on Thu, Feb 07, 2013 @ 11:43 AM in social media, digital advertising, super bowl advertising

Have you heard? The Baltimore Ravens beat the San Francisco 49er’s in the Super Bowl. What, I’m four days late? You’ll have to forgive me, we typically only post Tuesdays and Thursdays and already had an extra post scheduled for Monday so we didn’t...