By Brian St. Cyr on Wed, Jul 23, 2025 @ 01:03 PM in magazines, print, ROI, brand awareness, Print + Digital, magazine revival
The New York Times: “The revenge of the niche fashion magazine”
Fast Company: “Magazines aren’t dying - just ask these indie publishers”
Digiday:“How Time’s collectible covers make the case for a print comeback”
These are just some of the headlines...
By Brian St. Cyr on Mon, Jun 16, 2025 @ 09:34 PM in advertising strategy, newspaper advertising, benefits of print, local newspaper advertising, AEP, Medicare
“Health is our greatest wealth,” writes the United Nations in a paper on how health insurers can foster better health outcomes.
In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare...
By Brian St. Cyr on Wed, Jun 04, 2025 @ 04:34 PM in printadvertising, ROI, FSI, Senior Living
“The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports SeniorLiving.org.
With one in six Americans over the age of 65, according to the...
By Brian St. Cyr on Wed, May 21, 2025 @ 08:41 PM in local digital advertising, local advertising solutions, local advertising
Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”
“Anytime we can get more specific with our offers, that’s...
By Brian St. Cyr on Wed, Apr 30, 2025 @ 02:03 PM in Reaching Your Audience, shared mail
“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”
The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including...
By Brian St. Cyr on Wed, Apr 23, 2025 @ 02:22 PM in benefits of print, print newspaper, local newspaper advertising
Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.
The message of their ad campaign? Urging...
By Brian St. Cyr on Thu, Apr 03, 2025 @ 12:17 PM in advertising, travel
Reaching travelers through targeted advertising can help marketers to make meaningful connections with business and leisure travelers, reaching them with relevant messages related to their business travel, or with ideas for their next vacation.
...
By Brian St. Cyr on Fri, Mar 14, 2025 @ 09:18 AM in advertising capabilities, technology
Artificial intelligence is having a transformative impact on industries across sectors – including media buying and planning.
According to a Think with Google report that was published in February, “We’re in a new era of marketing, one where...
By Brian St. Cyr on Thu, Feb 06, 2025 @ 11:51 AM
Just over 20 years ago, The Guardian noted that “online radio is booming thanks to iPods, cheap audio software and weblog,” and asked, “But what to call it? Audioblogging? Podcasting? GuerillaMedia?”
This new content format, which became known as...
By Brian St. Cyr on Wed, Jan 15, 2025 @ 01:59 PM in local advertising solutions, local advertising, benefits of local advertising
When planning national campaigns, marketers should be thinking locally, too.
A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...
