As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes looking back, just to be sure you’re headed in the right direction. So for this final post of 2012 I thought I’d share some of the highlights of the ‘What’s on Tap…’ blog and what you’ve found interesting in the world of print and digital advertising.
Here’s the good news: we’re getting better. Looking at our top eight blog posts in terms of page views, six of them were published in the last 60 days. I’ve picked out a quick highlight from each of them in case you missed it and want to go back and catch up. Be sure to check back next week as we kick off the New Year and share some of our goals and news on what’s coming in 2013.
We all know what’s happening with tablets, and we regularly feature this topic on the blog, but here are the brands rocking it when it comes to their websites:
Nike – Creates a remarkable shopping experience
People.com – Celeb gossip at your finger tips? Yes, please!
The Boston Globe – Literally fits your tablet screen to a tee
Staples – Significantly faster way to browse and order your new stapler
InterContinental Hotels & Resorts – Have you seen the ‘Concierge Insider Guide?’
TED – Easy to navigate and stream the videos you enjoy watching
ESPN – “Welcome to ESPN for your tablet” welcomes you, need we say more?
Yahoo! – Can someone say tablet-friendly slideshow?
Turkey, mashed potatoes, stuffing and pumpkin pie are the staples to a successful Thanksgiving meal. There are also key elements to any successful ad campaign that make up the main course, side dishes and dessert. Check out this post to learn how to create your local campaigns.
The most successful sketch comedy program in television history can provide more than just entertainment. Get the scoop on how Schweddy Balls, your favorite cheer leaders and the church lady have helped guide local advertisers. If nothing else, the videos included highlight iconic moments in SNL history.
Tablet audiences are growing, but just knowing the numbers won’t help you. You need to understand the ‘who’ behind the numbers, and this post and infographic get you the background you need to get in touch with tablet users.
As mentioned above, tablets are a hot topic and can be very effective when combined with other media. We all know integrated campaigns work the best, and this post tells you exactly how you can build campaigns that play well in multiple media platforms.
Here we go again with that whole ‘integration thing.’ You need to keep things fresh by building your campaigns to be effective through a variety of outlets, and this post highlights some advertisers who are doing it well.
Paywalls are coming up and down almost daily. Some are working, others not so much. In time they’ll work themselves out, but this post gets you up to speed on what you need to know now.
How true this is, and the season is still upon us. Even though Christmas is over, consumers now look to spend their gift cards and you need to be in front of them to help them understand now is the time to buy. Check this post out to learn how.
There you have it, the top eight posts of 2012 based on your consumption. Hopefully you can see the trends of local advertising in print and digital forms. If you want to learn the benefits of local advertising, we wrote the eBook on that, and you can get that here. Cheers to a successful 2012 and an even better 2013. We’ll talk soon.
Scott Olson is the director of marketing at Mediaspace Solutions. His career has spanned marketing positions in the non-profit, software and utility sectors providing various marketing experiences.You can connect with Scott on Facebook, Google+, Twitter or LinkedIn.