What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are personalized magazines going to be a new trend?

By Amy Xiong on Tue, Jan 03, 2012 @ 04:22 PM |


We’ve all heard about being able to customize ads online, but what about customizing print media? Is that being creepy or helpful?

Recently, Popular Mechanics  subscribers received a customized issue. It demonstrated Hewlett Packard printers’ abilities at a far more reasonable price which could be compared to non-individualized print ads. To incorporate this type of customization into their print media campaign, advertisers could have their images and creatives differ based on geography. The website links and QR codes located on the print ads could also be personalized based on the subscriber’s location and interest.

This would be a great way to get consumers more engaged in print media. If the cost is affordable to customize print ads, more advertisers should be considering this for their marketing plan. Customized ads are working online and could be easily done through print as well.

To learn more about some potential snags and this process click here

personalized magazines personalized print ads