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Industry Review: Tablets Part 2

By Amy Xiong on Wed, Nov 02, 2011 @ 07:00 AM |


Interactive Advertising Bureau recently created a Tablet Buyer’s Guide which discusses the many elements of tablets and things to consider when incorporating tablet advertising into your marketing campaign.

In 2015, it is predicted that there will be 82.1 million tablet users in the United States. As of 2010, there were 9.7 million tablets sold. Because of this many advertisers are adding tablet advertising into their marketing campaign. 

IAB also compared tablets to other media. Of the tablet owners, 68% use their tablets while watching TV. In regards to tablets vs. print, tablet advertising is much more interactive as it allows people to click on an ad and engages the consumer. Advertisers may be tempted to transfer their digital ads to tablets, but when they do this they are missing an opportunity to use the tablet’s strengths.

When considering advertising through tablets, you need to consider the two types of advertising which are Internet browsing or applications. Many tablet users spend the majority of their time internet browsing. Also half of the tablet users spend an even amount of time using apps and browsing the internet. Using both internet browsing advertising and applications could be a good way to reach your consumers more often without being too overwhelming, since 50% of tablet users spend time on both.

To fully understand advertising with tablets, it’s important to know their features. Tablets have a touch screen with multi-touch capabilities. They are very thin and light. Additionally, there is a six- to 10-inch color, high resolution screen. Tablets have wireless internet connectivity, and the ability to add apps.

If you are planning on advertising through iPad tablets, there are a few limitations as the iPads do not support Adobe Flash, and they do not have continuous network capabilities. This means most of the devices will spend time offline. Advertisers should also be aware of variations of operating systems, screen resolutions, different hardware, and processor speed. All of this information and more can be found in the Tablet Buyer’s Guide.

Stay tuned next week for some more information on tablets! 

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