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What you need to know to take advantage of tablet advertising

By Amy Xiong on Tue, Jan 31, 2012 @ 08:57 AM |


Here are a few tips  to effectively advertise on tablets:

  • Start with a strong strategy and concept

  • Content should be easy to read and accessible

  • Make it simple and quick

  • It should look like an app

  • Take advantage of the tablet’s multiple cameras, touch screen interfaces and GPS

Tablet ad should have strong context and be very targeted. Try to get your ads to be placed with articles that are relevant to your product. This helps the consumer's experience be consistent and strong from the beginning to the end. It should be easy for the consumers to be able to connect the dots as to how your products affect their life and what they can do to get your product.

iPads are the dominant player in the tablet category holding more than 70%. The iPad also has unique capabilities not available on other devices. Take a look at some tips  to effectively advertise on iPads. And keep in mind as technology changes these tips will, if they don’t already, apply to other tablet devices:

  • Design for portrait and landscape

  • Be more engaging with video, photo galleries, hot spots and the accelerometer

  • Preload ads for offline viewing

  • Adhesion ads provide prominent, persistent placement above-the-fold

How are you taking advantage of the opportunities tablets present for advertising? Let us know in the comments.

Check out our other blogs about tablets such as: Industry Review: Tablets, Magazines and Newspapers. Oh my!

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