If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a little… passé?
Just because your home town or city has new restaurants crop up, does that mean you stop going to your favorite old diner? No, because you know you can rely on that place for your favorite delicious dishes at a fraction of the price.
Same goes with email marketing.
And just in case you’re still not convinced you should be integrating email marketing in with your print and other digital marketing efforts, here are some more reasons to consider it:
- The number of email users worldwide is forecasted to rise to 9 billion by 2019.
- 80% of retail professionalsindicate that email marketing is their greatest driver of customer retention with social media coming in second place.
- 28% of consumerswould like to receive promotional emails more than once per week.
- 59% of B2B marketers say email is their most effective channelin terms of revenue generation.
These are just some email marketing statistics that should encourage you to look to this channel in the new year.
Now, let’s talk about how to use this channel correctly to boost your email subscribers.
- Offer Relevant Content in the Form of Upgrades
For years, one of the best ways to get leads to sign up was to offer them helpful content in the form of ebooks, white papers or checklists. And while this tactic can and has worked, you won’t get optimal results by using it.
That’s because not every lead will be interested in your particular topic, because no topic will appeal to everyone.
Instead of offering a one-size-fits-all lead magnet, offer a content upgrade at the end of your most popular posts. This upgrade will directly relate to the content of that blog post, and so will naturally be completely relevant and useful to the reader.
If you’re unsure of what your most popular posts are, check your Google analytics to determine. Then, think of what ad-on content you can offer that will enhance the value of the information you’ve already presented. You will be amazed at how this can quickly grow your subscriber list with qualified leads.
- Borrow Other People’s Subscribers
What’s the quickest way to grow your own subscriber list? Borrow people from someone else’s list. You can easily do this with cross promotion.
Here’s what you do:
Brainstorm a list of other companies in your industry who serve a similar demographic, but who are not direct competitors of yours.
Next, contact the marketing person at that company and suggest a mutually-beneficial agreement where you recommend each other’s products and services to your own lists. This is a great way to not only promote your own special deals and free giveaways, but to generate new interest in your business.
- Retarget
Most consumers need to be exposed to a brand multiple times before they will make a purchase. Just because someone leaves your website without making a purchase or subscribing to your email list does not mean they have no interest whatsoever in your offer. People are busy, and they get distracted. But that does not mean all hope is lost.
Here’s what you do…
Use Facebook’s retargeting feature to reconnect with those lost visitors and give them another chance to subscribe to your list.
By using these 3 simple hacks, you’ll be able to grow you list with solid leads, ready to convert. Don’t forget to nurture these leads with email content that offers valuable information, not just blatant sales promotions. Too many marketers focus on acquiring new customers, but it’s equally important to build lasting relationships with them as well. Email marketing is one of the absolute best ways to do this.
