What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Amy Xiong

Evolution of Newspapers Starting with Size Changes

By Amy Xiong on Tue, Jan 24, 2012 @ 08:25 AM in newspapers

The combination of newspapers being in both the print and digital realm has led to the continued evolution of print and digital subscriptions. Publications are doing their best to cater to both audiences. They know the print subscribers are looking...

Mediaspace welcomes Catherine Dettloff as Director of Digital

By Amy Xiong on Fri, Jan 20, 2012 @ 09:10 AM in mediaspace solutions

Mediaspace Solutions is proud to welcome Catherine Dettloff as the company’s Director of Digital. Dettloff will be responsible for driving results, continuous innovation, and relationship management in digital advertising solutions.

Dettloff cut...

100 Things to Watch for in 2012 According to JWT Intelligence

By Amy Xiong on Tue, Jan 17, 2012 @ 08:41 AM

JWT Intelligence recently put together a compilation of “100 Things to Watch in 2012.” It is based on their research focusing on economic, environmental, technology, and social developments. However it is not limited to this. They have also...

Techrospective Reflection of 2011

By Amy Xiong on Tue, Jan 10, 2012 @ 01:26 PM

Before jumping into 2012, it’s always a good idea to reflect back to the year before to see how we got where we are today. There were some memorable start-ups in 2011, that will lead to a better 2012. Competitive product flops and business...

Are personalized magazines going to be a new trend?

By Amy Xiong on Tue, Jan 03, 2012 @ 04:22 PM in personalized magazines, personalized print ads

We’ve all heard about being able to customize ads online, but what about customizing print media? Is that being creepy or helpful?

Recently, Popular Mechanics  subscribers received a customized issue. It demonstrated Hewlett Packard printers’...

Is your desire to be distracted hindering your productivity?

By Amy Xiong on Tue, Dec 20, 2011 @ 12:00 PM in productivity

We receive a shot of dopamine every time our mind is pulled into another direction. This is why we are easily distracted. However in order to make the most of your time and be productive, your skills of multi-tasking are disabling you from staying...

The Changing Meaning of Luxury

By Amy Xiong on Wed, Dec 14, 2011 @ 12:00 PM

The meaning of luxury has always been a relative term, but 65% of affluent people agree that this definition has changed for them compared to five years ago due to the economy. Luxury has changed by having a lower bar, and it has become smaller,...

Increase in Black Friday Sales offering false hope to retailers?

By Amy Xiong on Thu, Dec 08, 2011 @ 08:38 AM in black friday, holiday shopping

This year’s Black Friday sales increased by 6.6%, and consumers spent $11.4 billion. It hasn’t been this high since 2006 with an 8.3% increase. Many stores such as: Gap, Inc., Wal-Mart Stores Inc., Toys “R” US Inc. and more opened their doors...

Comparing In-App Advertising and Tablet Optimized Website

By Amy Xiong on Thu, Dec 01, 2011 @ 05:06 AM in in-app advertising, tablet optimized, full-screen ads

Tablet Video Blog End of Series from Scott Olson on http://vimeo.com.

Tablet advertising opportunities seem similar to mobile, but the tablet medium is different. When incorporating the tablet advertising into your campaign you need to keep this in...

Mediaspace Solutions Announces iPad Application Offering Enhanced Solution Set for Advertisers

By Amy Xiong on Thu, Dec 01, 2011 @ 04:43 AM in mediaspace solutions, advertisers, iPad Application

Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides convenient, mobile access for advertisers and allows them to get real-time updates on their campaigns. Mediaspace clients will be able...