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A brew of marketing and advertising news for your insatiable knowledge palette

Advertisers Use Mobile Advertising to Boost Holiday Sales

By Hannah Hill on Tue, Nov 19, 2013 @ 10:57 AM in mobile advertising, holiday advertising

According to the 2013 Hipcricket Holiday Mobile Commerce Survey conducted in September 2013, mobile will drive holiday shopping this year. Of those surveyed, 53% said shopping on a mobile device is more attractive than visiting a retail location....

Black Friday and Holiday Advertising

By Amy Xiong on Tue, Oct 18, 2011 @ 06:54 AM in black friday, holiday advertising

Black Friday is November 25 and seems far away, but advertisers and retailers have been planning it for a while now. It is expected that retailers will offer their Black Friday deals as early as October 28. Also, it is anticipated that some Black...