What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM |


Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR and clicks 
  • The dimension of pixels is irrelevant
  • They make it easy to push messaging to the right audience, at the right time, in the right place

 Banner ads have a bright future. Why? They’re cheap, easy to build and they’re everywhere.  

advertising digital IAB ad placement