Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper Association of America in Arlington, Virginia, the future of newspapers is bright.
Yes, you read that correctly. She said bright. Although the newspaper industry isn’t what it used to be, newspapers still reach more than 100 million adults each month. That’s almost a third of the U.S. population and an audience equivalent to the Super Bowl. The infographic posted Monday states nearly 60 percent of the 18 to 34 demographic reads a newspaper online or in print on a weekly basis. Newspapers have proven successful in a variety of forms, predominately print and digital, and they continue to engage and inform readers of all ages. Many aggregators rely on newspapers as their primary source for content and search engines often refer people to newspaper websites for content readers can trust. Today, print and digital newspapers go hand-in-hand, bringing the news to our fingertips, though it doesn’t always come with an inky smudge.
Stop by tomorrow for another post related to National Newspaper Week. In the meantime, pick up a paper and learn something new. If you’re interested in learning the benefits of local advertising, download our latest report, ‘Ten Benefits of Local Advertising.’